Brand retreats, creator & press trips, and VIP hospitality programs build deep loyalty through multi-day immersion in remarkable destinations. Event Dept. scouts the properties, models the unit economics, manages travel & concierge logistics, and runs every day on site.
Nothing bonds a community, cohort of creators, or tier of top customers like 3 to 5 days sharing movement, meals, & conversation in an unforgettable setting. Led by Co-Founder & COO Justin Humble, who has sold out international wellness retreats across Switzerland, Panama, & Greece, we plan and operate multi-day experiences where every detail feels effortless.
We source boutique properties, private estates, & wellness sanctuaries that match your brand's standard and guest count.
For ticketed retreats, we engineer the pricing & payment schedule. For hosted brand trips, we manage every guest touchpoint.
We pace each day so guests experience high-energy signature moments alongside unhurried space to connect.
Our operations team arrives before the first flight lands and stays until the final airport transfer clears.
Revenue-generating multi-day retreats for wellness, fitness, & lifestyle brands where community members pay to attend.
Hosted 2- to 4-day destination immersions engineered around a hero product launch, seasonal campaign, or brand milestone.
High-retention hospitality trips rewarding top-LTV customers, club members, or brand ambassadors.
High-trust leadership & strategic partner summits combining structured working sessions with world-class hospitality.
Through True North Retreats, our Co-Founder & COO Justin Humble planned, marketed, & operated 4 consecutive sold-out international wellness retreats across Switzerland, Panama, & Greece.
We know firsthand what happens when a flight is delayed in Zurich, how to pace a 4-day itinerary so guests leave energized rather than exhausted, & how to model pricing so a retreat is commercially profitable before departure.
2 weeks with your team, starting on site. We study your culture, audience, & space. You leave with a 12-month playbook you own outright.
The playbook becomes concepts, venues, & guest lists. Every event is scoped, budgeted, & tied to a business outcome before it's booked.
We produce it, run it, & report on it. Monthly & quarterly reporting ties every moment back to results.
4 consecutive sold-out international wellness retreats across Switzerland, Panama, & Greece, run end to end.
The strategy, story, & audience behind every moment.
Planning, production, & the people who run event day.
A wellness or community retreat is typically a ticketed multi-day experience where customers or community members pay to attend, generating direct revenue & deep brand affinity. A brand or creator trip is an invite-only, brand-hosted destination immersion for creators, editors, or VIPs designed to generate content, press coverage, & cultural advocacy.
For domestic creator or VIP trips of 15 to 30 guests, 3 to 5 months is ideal. For international wellness retreats or full-property buyouts with ticket sales, we recommend 6 to 9 months to secure the best property dates and run a complete sell-out launch sequence.
Yes. When suite tiers, property buyout costs, private dining, & excursions are modeled properly from day 1, and supplemented by aligned in-kind or cash partners, ticketed retreats can achieve strong net margins while delivering unmatched customer retention.
Yes. Our leadership team has operated sold-out retreats across Europe & Latin America, including Switzerland, Greece, and Panama, as well as across top US resort markets. We manage property contracting, ground transfers, culinary & excursion vendors, and on-site execution end to end.
We're selective about the brands we take on. Tell us about yours. If there's a fit, we'll reply within 2 business days to set up an intro call.