02 / Retreats & Brand Trips · International Hospitality · Switzerland · Panama · GreeceUpdated October 26, 2026

4 Retreats. 4 Sell-Outs.

4 consecutive sold-out international wellness retreats across Switzerland, Panama, & Greece, run end to end.

Guests practicing morning rooftop yoga overlooking the coast at a True North retreat

The Results

International Editions

Planned, marketed, & operated across Switzerland, Panama, & Greece.

Consecutive Sell-Outs

100% capacity sold across every retreat cohort.

Countries Operated

Alpine, coastal, & island properties managed with full local vendor teams.

How We Built & Operated True North Retreats

The Brief

The Challenge

Multi-day international wellness retreats carry high stakes: guests invest thousands of dollars & a week of vacation expecting a transformative, seamless experience, while many hosts struggle with thin margins and fragmented local vendors.

The brief for True North Retreats was to build a repeatable international retreat model across Europe & Latin America that delivered world-class hospitality, sold out every cohort, & ran with positive unit economics.

Our Role

Operational & Commercial Command

Led by Co-Founder & COO Justin Humble, we managed every commercial & operational layer across 4 international editions in Switzerland, Panama, & Greece.

We handled destination scouting & property buyouts, suite-tier pricing & P&L modeling, launch marketing & guest intake, private aviation/ground transfers, daily movement & excursion programming, private culinary teams, and 24/7 on-property leadership.

What We Produced

Key Deliverables

International destination scouting & full-property buyout negotiations
Per-guest unit economics, tiered suite pricing, & sell-out launch funnel
Pre-arrival guest concierge, flight coordination, & custom itinerary books
Daily run of show across movement sessions, excursions, & private dining
On-property operations leadership & post-retreat community retention

On the Ground

Guests practicing morning rooftop yoga overlooking the water at a True North retreat — Morning movement programming overlooking the coast.

True North Retreats guest cohort gathered on the beach after a coastal excursion — Full-cohort coastal excursion & community immersion.

True North Retreats guests gathered together at sunset during an international retreat — Evening sunset gathering before private group dining.

Why This Matters for Your Brand

Multi-day retreats & brand trips succeed in the hundreds of operational transitions guests never notice: the transfer waiting at arrivals, the dietary preference remembered at every meal, & the rhythm between high-energy adventure and unhurried rest.

When commercial modeling & on-site hospitality are owned by the same operator, every retreat sells out and builds the demand for the next one.

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